Cart Add fall-off?
You're looking at your analytics reports and everything seems normal. But then you get an Alert via email that says your "cart add" page activity has dropped from 200 per hour to zero. It turns out the page-tagging was broken during upload of a newly developed page that day. You call up the developers and they fix the tagging--and cart-add goes back to normal.
You might have waited days before finding this out via an analytics tool. It was buried deep inside the reports. Dynamic Alert tells you right away.
Promotion Success
Nothing seems to have changed in your analytics reporting, but your company ran a promotion the day before. Now an Alert lets you know there's been a significant increase in revenue for the product that was promoted. Should you promote it more? Your decision.
Dynamic Alert gave you the news you needed in order to make that decision. Waiting for it to show up in a report (if you ever went looking for it) would have let the opportunity pass.
